With the never-ending growth in the field of technology, it is difficult to keep up with the growing trends. Nowadays, customers are much smarter and are clearly aware of their requirements. For the proper marketing of a brand, it requires proper advertising. Brand websites are an important way to interest a customer. Here, comes the importance of website design. It is important to keep up with the growing trends to compete with your rivals and outperform them. Also, it gives you an idea of the current status of the market. Customers are now well aware of the current design trends and with the ever-changing trends, it is important to keep up with it else you run the risk of being outdated. The key web design trends you need to keep in mind are:
Speed:
People are very busy with their own workload and personal problems. They can’t afford to waste any time at all. Here, comes the importance of having your website loaded as fast as possible. Ideally, it should get loaded in less than three seconds. If a website is attractive but is data-heavy, it may cause it to take time to load. Human beings being generally impatient in nature may not stick around long enough to wait for the page to load. Thus, you lose out on a lot of revenue as customers don’t wait for the page to be loaded. There lies the need for the website to be meticulously designed so that it’s not bloated with unnecessary data at the same time it maintains its elegant design.
Mobile First Design:
With people being busier with every passing day, it is pivotal to design everything keeping this aspect in mind so that they can access their needs on the go. Thus, the mobile version of websites has gained a higher priority as compared to its desktop counterpart. Studies suggest that mobile searches have overtaken desktop searches. Thus, the focus of web designing has shifted to the mobile version of a site than its desktop version. Now, it is important to keep the mobile version of the site user-friendly. With mobile-first design, the mobile version is given higher priority.
Broken Grid/Asymmetrical Layouts:
Symmetrical or a grid pattern was the common layout used. This pattern helps in maintaining alignment and consistency. However, at the same time, advocating sloppy designs distracts a user from the more important aspects of a website. Also, such an arrangement is unattractive and predictable. Thus, with the advent of broken and asymmetrical layouts, on a superficial level, it may appear disoriented and haphazard, but by doing so you enable a user to focus on the important aspects of the web page. Also, with the use of proper designs and arrangements, you can create a sense of depth making the page look all the more attractive. Unusual positioning of different elements is a common way of breaking grids. Addition of layers can bring out a collage effect.
Micro-Animations:
These are small animations capable of explaining a lot about your website without using a word. They make the user interface of the website intuitive. It creates a sense of direct manipulation in a user as they can see it happen right in front of their eyes. Animations are great at providing context to any user action such that a user doesn’t feel lost at any moment.
Video Backgrounds:
Video backgrounds add a distinct personality to a website. It conveys what the website is about in an easy yet attractive way. It can convey a greater amount of thought than paragraphs of text. Gone are the days of using static image backgrounds. The video must not have any audio and have a stark contrast to the overlying texts to enhance readability. Also, it should have a high enough resolution so that it looks good on any screen. The design should be such that it is compatible with any browser.
Chatbots:
A chatbot is a simplified helpdesk which can be used by a user without waiting in any queue. It is important to provide instant solutions to any query that a user may have otherwise you may lose a number of customers. Also, it provides a personalized experience. It is designed to make you feel that you are conversing with another human being. These chatbots are highly intelligent. They can decode any natural language and can also decipher any inner meanings as well. The artificial intelligence can collect and process conversational data accumulated over a long period of time. This is particularly important in providing great insight into business marketing.
Sticky Elements:
Sticky elements are a great way of providing access to more information. These elements highlight different aspects of a website making them more prominent. If you are considering making your website sticky so that more customers visit your website you should consider hiring a Website design company.
Gifs or Animations:
With GIFs and animations, the website looks more attractive and piques the interest of users. It brings the website to life. It can convey a lot of information without being data heavy. It is important for the website to be interactive to attract more customers.
Progress Spectrum:
These help in measuring the progress of a customer in a website seamlessly. In websites, which has multi-step processes, such trackers help in keeping a track on customer’s progress. It keeps a customer well informed in which stage they are present during the process.
Minimalism and Bold Typography Designs:
Minimalistic designs are very popular nowadays. It is simple, elegant and doesn’t look bloated. It is important to keep a site easy to access, and user-friendly. Not only that, but it also enhances the appearance of the site.
Get The Best For Your Website!
Several aspects must be kept in mind while designing a website. We are a Website Design Company in Surat who can design a comprehensive website based on your entire requirement. The website should be simple yet attractive so that the rate of returning users increases. User friendliness is a very important criterion while designing a website so that a user doesn’t feel overwhelmed with content on entering a website.