Snapchat Rebranded as Snap Inc: A Bold Move Towards Innovation

Snapchat, the app that changed the way we communicate with disappearing messages and fun filters, made a big move in September 2016 by rebranding itself as Snap Inc. But why the name change? And what does it mean for businesses and digital marketing?

Why Snapchat rebranded to Snap Inc ?

Basically, the guys who started it, Evan Spiegel and Bobby Murphy, realized they were building something bigger than just an app for sending funny pictures. They saw the camera, like the one on your phone, as a super powerful tool. They wanted to explore how we use cameras to connect and share our experiences, not just take selfies. So, “Snap Inc.” was born, signaling they were now a “camera company.”

Remember Those Cool Sunglasses? (Spectacles!)

They even made these sunglasses with a camera in them, called Spectacles. It was a bit of a “whoa, that’s different” move. But it showed they were serious about exploring new ways to capture and share moments. They wanted to try out hardware, not just software.

More Than Just a Gadget:

• Imagine sharing your view, hands-free! That’s what they were thinking.
• They were really trying to think outside the box.

The App Got Bigger, Too! (More Than Just Filters)

And it’s not just about those sunglasses. They’ve added some cool features to the app itself. Remember Snap Maps? You could see where your friends were and discover stories happening around you. It was like a whole new way to explore.

Location, Location, Location:

• Suddenly, you could see what was happening in your city or even across the world.
• This is super useful for local businesses. A good digital marketing company in Surat can really help businesses use location features to reach customers.

Those AR Lenses? They’re Getting Wild!

• Those lenses that change your face? They’re getting super advanced!
• For example, a website design company in Surat could use AR to show you what a website design would look like on your phone.
• Lots of brands are using them to market their stuff, it’s pretty cool.

What Does This Mean for Your Business? (Get Ready for Visuals!)

Okay, so why should you care? Well, Snap Inc. is showing us that visuals are becoming super important. If you run a business, especially in Surat, you need to think visually.

Think Pictures and Videos:

• Whether you have a store or offer services, having good pictures and videos online is a must.

Stay Up-to-Date:

• The online world changes fast. A good digital marketing company in Surat can help you keep up.

Your Website Matters:

• A good-looking, easy-to-use website is crucial. A website design company in Surat can help you build one.

The Bottom Line

Snap Inc. is way more than just a fun app. They’re helping shape how we communicate online. And if you have a business, you need to pay attention! Especially if you want to grow your business online.