Have you ever thought of involving mobile marketing strategy into your business? If not, then, give it a thought right now. Study says that around 85% of internet users own a smartphone. The ongoing advertising trend is none other than a mobile trend where, daily mobile users are spending more and more time with their mobile devices. Looking at this fad, we can expect this to continue even further in the future.
Mobile marketing allows businesses to take a lead in front of plentiful potential customers on the devices they use the most. Though you have a business giving an average profit, your business can perform much better by applying some mobile marketing strategies to it. Go on, interact and promote your business in the best possible way through mobile marketing. Here are 5 amazing ways to boost your business with mobile marketing.
1. Engage and Grow with Social Media Marketing :
Users spend most of their daily time on mobile devices. Encourage using social media platforms to reach out your target audience. Create a profile on Facebook, Twitter, Linkedin, and Google + and keep them updated for great response.
- Pro tip: Use social media analytics tools to track performance and optimize your content strategy. Focus on creating visually appealing content optimized for mobile viewing.
2. Motivate Check-ins:
Ask your friendly customers to use check-in apps like Google+ and Foursquare so that they can share their location. Reward them with exclusive deals, discounts, or loyalty points for doing so. This not only increases visibility but also fosters customer loyalty and encourages repeat visits.
- Pro tip: Consider creating a loyalty program integrated with check-ins. For example, “Check in three times and get 10% off your next purchase.
3. Direct and Personal Communication via SMS Marketing:
With explicit consent from your customers, SMS marketing allows you to deliver personalized promotional messages directly to their mobile devices. Ensure your messages are concise, relevant, and include a clear call to action with a clickable link. Use SMS for time-sensitive promotions, appointment reminders, or exclusive offers. Comply with all relevant regulations regarding SMS marketing and ensure users have an easy way to opt out. Personalize messages by using the customer’s name and tailoring content to their preferences
4. Enhance User Experience with a Dedicated Mobile App:
There are many smart phone users who usually prefer using an app over mobile websites. Go ahead and hire a mobile app development companyto develop a mobile app for your business.
Ensure your app is optimized for speed and performance on various devices. Utilize push notifications to deliver timely updates and promotions. Consider incorporating features like in-app messaging, loyalty programs, and personalized recommendations.
5. Seamlessly Bridge Offline and Online with QR Codes:
Add Quick Response (QR) Codes to your ads, business cards, flyers and in your signature emails as well. This matrix barcode can be read by QR scanners and can be downloaded for free to any smart phone device.
Use QR codes to offer exclusive discounts, provide access to special content, or facilitate instant downloads of brochures or product information. Ensure the landing page is mobile-optimized for a seamless user experience.
The mobile era is not just on the horizon; it’s already here. Businesses that fail to incorporate mobile marketing strategies risk falling behind in today’s competitive landscape. Staying ahead requires a proactive approach, embracing the power of mobile to connect with your customers effectively and drive sustainable growth.
Very interesting….look onward to coming back again.
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I love the fact that all it takes is an easy Google search to find information like this that will assistance me end up being knowledgeable about digital marketing in general. I’m curious, for how long have you been working in this industry?
We are glad that you found this article interesting. We have been into the business from past 5 years but we try to come up with fresh content to keep our readers updated with up-to-the-minute information.