What is SEO and how it is useful to Ecommerce Sales?
Search Engine Optimization SEO, in short, is the most influential technique to bring traffic on our Ecommerce website because more the traffic, more the ranking and more are the chances of getting sales for our business through e-commerce. 93% of all online experiences begin with a search engine and the first 5 results in Google get 67% of all the clicks.
Tools should be used for making our site ranked higher in SEO
Tools are derived basically on the concept of making our site relevant and popular. We can do this by making the content relevant, keeping backlinks to other sites that link to your site. The more your site is visited, the higher the rank of your site in search engine.
Practices to make your website optimized with SEP:
- We should do regular technical and backlink audit of our site.
- Proper keyword research should be done using tools like SEMRush, Google Keyword Planner, Ahrefs.
- Competitor analysis and research is the most important factor which can be done by using tool like Moz
- Proper pyramid type site structure.
- Our site should be mobile friendly so that customer can open anytime, anywhere.
Top 10 Strategies used in 2018 to boost your e-commerce store
- The most important strategy and tactic that should be applied is reducing load time to open your site. This will not only increase our site ranking but will also make site popular. Several factors like image compression should be done to reduce load time
- As already told earlier, our site should be accessible anywhere and everywhere irrespective where and how our customer is accessing it. For this, site should be mobile friendly and should have mobile view option. You can use Google’s AMP format for this.
- We should continuously monitor our site for errors, broken links, index 404 pages etc. so that customer doesn’t face problems while viewing.
- We should enable Canonical Tags to transfer SEO credit from duplicate URLs to the default page that you want to rank. This is useful tool especially when we have duplicate sites with same URL. This tool will thus, is helpful in increasing popularity and ranking.
- One very important factor is the feedback and review of our customers post purchase. Many people now days see feedback and review of the customers before doing online purchase. This is so because the new customers have not seen the product in reality before purchase.
- Sites that get featured in the Rich Snippets and Knowledge Graphs are visited by customers first.
- Add Breadcrumbs to allow search engines and your customers to understand specific parent-child relationships when it comes to products and product categories.
- We need to make our content relevant, focused with accurate product description, category etc.
- Place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions.
- Keep monitoring your SEO Visibility to keep a check.
Why a digital marketing service is required in e-commerce?
The report says 82% of consumers conduct research online and 79% of people shop online, so digital marketing becomes the most powerful tool to reach to the customers.
How can digital marketing services increase business in e-commerce?
A good digital marketing agency can give the following benefits:
- It transforms the way we reach and engage our customers.
- Most cost-effective method, so small business can also make a startup with little investment unlike offline methods.
- Every digital marketing measure is measurable to count success over time
- It helps connect mobile customers
- SEOs can reach ideal, targeted and qualified buyers easily
- Easy and quick way to change strategy
- Helps even smaller brands to remain competitive
Sassy Infotech does not just provide eCommerce website solutions in Surat but also offers the best of digital marketing services pan India to boost your business growth at the most affordable SEO packages.
We are the best service provider in the digital marketing space.
Contact our SEO expert in Surat to grow your business online.